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Ironbridge Gorge Museum Applies for Family Friendly Museum Award 2012 (20th January 2012)

The Ironbridge Gorge Museum in Shropshire has put itself forward for the prestigious Telegraph Family Friendly Museum Award 2012. The Museum is joined by more than a hundred other family friendly attractions from across the country in one of the biggest museum awards in Britain and the only one judged by families.

The competition is organised by Kids in Museums, an independent charity dedicated to making museums open and welcoming to all families, in particular those who haven’t visited before.

The Ironbridge Gorge Museum is renowned for its award winning work with young people and took part in ‘Takeover Day’ in 2011 whereby young people from two local schools were given the opportunity to have their say about the Museum’s Science Sport Life exhibitions and then develop their own ideas about how the exhibitions could be taken forward in 2012. They had to consider a range of issues faced by the Museum including the development of exhibitions, potential retail opportunities and ways to market exhibitions to both families and schools.

Rebecca Lawrence, Marketing Assistant at the Ironbridge Gorge Museum Trust, said: “The Museum greatly values the views and ideas of young people. The participant’s young minds came up with some innovative and imaginative solutions.  It was fascinating to see the groups work together to create some genuinely interesting ideas that will make the museums even more welcoming to young children.”

The Ironbridge Gorge Museum Trust is an educational charity and welcomes around 70,000 educational visits each year. Young people take part in all kinds of workshops and activities, not only on educational visits but also during school holidays when visiting with their families.  Activities range from creative drop-ins at Coalport China Museum and Jackfield Tile Museum to Design and Technology workshops at Enginuity and trying traditional trades at Blists Hill Victorian Town.  To appeal to teenagers the Museum recently put on a Warhammer event at Enginuity.

Steve Miller Chief Executive, Ironbridge Gorge Museums explains: “Being Family Friendly is more than just putting on children’s activities; it is about ensuring that every generation of a family is made to feel welcome and valued. There are many simple and affordable areas that any museum can achieve regardless of their budget, such as having special children’s menus in the restaurants, pocket money ranges in the shops, baby changing areas and most importantly staff that encourage young people to play and learn in museums.”

To encourage even more families to visit the Ironbridge Gorge Museum in 2012, they are launching a new Annual Family Passport Ticket, allowing up to 2 adults and all of their children unlimited daytime admission to each of the ten Ironbridge Gorge Museums. Terms and conditions apply.

For more information about the Ironbridge Gorge Museums visit  For more information about Kids in Museums see