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David Dunn wins the 'Joules Brewery 2nd Annual Chilli Eating Contest' at the Dorothy Clive Garden 2nd Annual Chilli Festival 2013 (3rd October 2013)

David Dunn wins the 'Joules Brewery 2nd Annual Chilli Eating Contest' at the Dorothy Clive Garden 2nd Annual Chilli Festival 2013

David Dunn, from Hough near Crewe, won first prize in the ‘Joules Brewery 2nd Annual Chilli Eating Contest’ at the Dorothy Clive Garden 2nd Annual Chilli Festival on Sunday 29th September 2013.

David, was declared the winner of the Competition after completing ten rounds of chilli eating including the ‘Seven Pot Yellow’ measuring 1,000, 000 SHU plus, the ‘Trinidad Scorpion’ at 1,400, 00 SHU plus, and finally the ‘Trinidad Scorpion Morouga Red’ at 2,00,000 SHU & currently the hottest chilli in the world!

The winner, David Dunn, said, ‘I am really pleased to have won the 1st prize of a 36 pint box of Joules Ale, two brewery tour tickets and dinner for two at Mirchi Restaurant in Stoke-on-Trent – such great prizes! The chilli eating contest was great; I didn’t feel much pain and I found most of the chillies really sweet! It was such a fantastic event and I can’t wait for next year’s. Bring on the heat!’

There were 13 contestants which took part in the competition and David was declared the winner in the last round when the three other contestants remaining could not continue.

Joule’s brewery were key sponsors in the Dorothy Clive Garden Chilli Eating Competition and Sales and Marketing Director, Trudie Meredith, commented ‘We are very focussed on our heartland Shropshire, Staffordshire and Cheshire and the Dorothy Clive Gardens sits right in the middle of this, and has been a very important day for the Brewery. Sponsoring local events such as this is a key part of our Marketing and Sales Strategy, and we have loved the opportunity to showcase our beers at a local attraction to the Brewery. A huge congratulations to winner, Mark, we hope he enjoys cooling down with the help of a Joule’s beer.’

The Joule’s Pale Ale was available throughout the day, and the winner of the Joules Brewery Chilli eating contest was given a beer in box (36 pints) of their favourite Joule’s beer and also two tickets for the Joule’s Brewery Tour, providing a great opportunity to go and see how the great beers are brewed at Joules.