Back to News

Ironbridge Gorge Museums take Sixth place in Little Chef's Top UK 51 Family Days Out (6th August 2009)

The Ironbridge Gorge Museums in Shropshire's stunning Severn valley have beaten off stiff competition from the UK's top visitor attractions to be crowned number six, in a brand new national family days out guide created from public nominations.

When research earlier this year showed that British families were not spending enough quality time together, the iconic roadside restaurant chain Little Chef decided to do something about it and launched its Bring Back Family Days Out campaign. Public nominations flooded in, with families sharing their personal favourites, including both high profile attractions and places off the beaten track.

The final top 51 - chosen to celebrate 51 years of Little Chef restaurants - was based on the number of nominations, the accessibility, cost and appeal to a family group. The guide, available in all Little Chef restaurants and at www.littlechef.co.uk, includes something for everyone with excursions including well known destinations such as Alton Towers, Legoland and London Zoo, plus hidden gems such as The Forbidden Corner, Towneley Hall in Burnley and Alnwick Castle.

Cathy Stevenson, marketing director at Little Chef, said: "We're really pleased with the response we have had to the Family Days Out campaign and hope that the guide will provide much needed inspiration to many families over the summer holidays and beyond. Many of the attractions are free or have low entry fees, making it really easy for families to spend time together. The Out and About map, available in restaurants, also has a number of discount vouchers to help a make things even easier."

Paul Gossage, Director of Marketing and PR at the Ironbridge Gorge Museums added "We are all delighted that the public hold Ironbridge in such high regard as a destination for a great family day out. It is even more rewarding that we have been selected in 2009, as we are celebrating not only the 300th Anniversary of the start of the Industrial Revolution here in Ironbridge but also the opening of the many exciting new attractions at Blists Hill Victorian Town."

The 51 Days Out guide can be found online at www.littlechef.co.uk and on the Out and About map, which can be picked up free of charge in all Little Chef restaurants. For further information about visiting the ten Ironbridge Gorge Museums check out www.ironbridge.org.uk or call 01952 884 391.

Back to News